About Our
Founder
Meet Erin
Story Weaver, Resourceful Strategist, and Champion for Soulful Entrepreneurs
Erin McNulty founded Solono to help entrepreneurs tell their stories with clarity and purpose. Her story-telling journey started with a 25-page story about a lone arctic wolf in third grade (her teacher had asked for one page…) and that same drive to tell meaningful stories has shaped her entire career.
As a merchandising leader at a Fortune 500 company, Erin transformed retail spaces into compelling visual narratives. She later contributed poetry to an Amazon Prime climate documentary, capturing both the urgency of climate change and the beauty of our planet.
Erin has worked with small businesses on their marketing impact for over a decade, particularly in wellness and consulting. She specializes in helping solopreneurs who feel stuck presenting their vision to the world. Her approach combines strategic marketing with authentic storytelling to help businesses connect with their audiences.
When not working with clients, Erin writes poetry, juggles multiple books at the same time, hikes with her two children, and braves cold dips in the Atlantic. She has a particular commitment to supporting single mothers building businesses, offering pro bono services to help them succeed.
Our Team
Hannah McKenna, Digital Content Lead
Meet Hannah! As our digital content lead, Hannah combines 5 years of marketing expertise with a deep understanding of human psychology. She hosts the "Unforgetting Podcast" exploring self-discovery, and previously managed content at Rust & Salt and Sounding Board, Inc. Her experience as a Psychedelic Integration Coach at Mindbloom brings unique insight to her work at Solono, where she uses her knowledge of human psychology to craft authentic brand narratives that connect with the right audiences.
Erica Waters, Marketing Assistant
Meet Erica! As our Marketing Assistant at Solono, Erica combines her marketing education at UNH with hands-on digital marketing experience. She manages social media engagement for our clients while pursuing professional sales training through UNH's Elite Competition Series. Previously, she directed marketing for the Black Student Union and NALA, managed a LinkedIn profile with over 5,000 followers, and worked as a pharmaceutical recruiter at ALKU. Her background in youth coaching and hospitality adds valuable people skills to her marketing expertise.